Engaging Consumers in the Sharing Economy: A Proposed Empirical Study from the Perspective of an Emerging Country

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F20%3A63526039" target="_blank" >RIV/70883521:28120/20:63526039 - isvavai.cz</a>

Result on the web

<a href="http://hdl.handle.net/10563/45937" target="_blank" >http://hdl.handle.net/10563/45937</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Engaging Consumers in the Sharing Economy: A Proposed Empirical Study from the Perspective of an Emerging Country

Original language description

The advances in technology along with the increasing consumption awareness of consumers have driven the growth of the sharing economy. This innovative business model allows faster communication and greater collaboration of sharing resources among people. Its conceivable disruption to existing conventional businesses and pro-environmental implications have caught the attention of various players from the industry, government and the academic sector as well. Likewise, this drew the attention of many consumers in different parts of the globe and fostered more usage over the years. Therefore, this paper primarily aims to explore the different factors influencing consumers participation in sharing economy from the academic literature and subsequently propose a research framework for future empirical investigation. A literature review involving content analysis was carried out to examine the existing account of related research from the Scopus and Web of Science databases. The review findings reveal that economic, hedonic, environmental and social benefits mainly motivate consumers to use products and services in the sharing economy. Meanwhile, lack of trust, perceived risk, lack of awareness and efficacy discouraged participation. However, these empirical findings were mainly gathered from consumers in developed countries despite the exponential growth of sharing economy businesses in developing or emerging countries. Thus, a conceptual study is proposed to be undertaken from the perspective of an emerging country. This will further offer comprehensive insights on the growing research area concerning the sharing economy

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2020

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

DOKBAT 2020 - 16th International Bata Conference for Ph.D. Students and Young Researchers

ISBN

978-80-7454-935-9

ISSN

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e-ISSN

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Number of pages

14

Pages from-to

446-459

Publisher name

Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky

Place of publication

Zlín

Event location

Zlín

Event date

Sep 2, 2020

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

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