Explaining green purchase behaviour through generational cohort theory: A conceptual study

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F20%3A63526045" target="_blank" >RIV/70883521:28120/20:63526045 - isvavai.cz</a>
Result on the web
<a href="http://ocs.ef.jcu.cz/files/site/INPROFORUM%202020_ConferenceProceeding.pdf" target="_blank" >http://ocs.ef.jcu.cz/files/site/INPROFORUM%202020_ConferenceProceeding.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Explaining green purchase behaviour through generational cohort theory: A conceptual study
Original language description
The term “Green” is attracting considerable attention within the lodging sector (Chen et al., 2009, Kim and Han, 2010). The interchangeable use of terms—green, sustainable, eco-friendly, and environmentally responsible—is quite common when describing a green lodging firm (Pizam, 2009). There has been a growing awareness of the environmental impact of hotel operation and development among customers, operators, and investors (Chen et al., 2009, Jones et al., 2014, Pryce, 2001). Lodging customers in recent years have become increasingly concerned about the environmental impact of the hotel industry (Lee et al.; 2011). A multi-dimensional instrument, known as the Theory of Green Purchase Behaviour (Han, 2020) has been developed to gauge tourists’ behaviour towards the purchase of green tourism products and services, this conceptual study aims to extend the above theory by incorporating the Cohort Generational Theory (Manheim, 1952) with an aim to estimate purchase propensities among Millennials and Generation Z. The study intends to investigate the intentions and estimate probable causes that lead to sustainable tourism consumption patterns across the generational cohorts taken into consideration
Czech name
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Czech description
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Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 14th International Scientific Conference INPROFORUM Business Cycles – more than Economic Phenomena
ISBN
978-80-7394-824-5
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
214-219
Publisher name
Jihočeská univerzita v Českých Budějovicích
Place of publication
České Budějovice
Event location
České Budějovice
Event date
Nov 5, 2020
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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