Assessing market orientation in the face of a pandemic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F20%3A63526254" target="_blank" >RIV/70883521:28120/20:63526254 - isvavai.cz</a>
Result on the web
<a href="http://hdl.handle.net/10563/45937" target="_blank" >http://hdl.handle.net/10563/45937</a>
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Assessing market orientation in the face of a pandemic
Original language description
Organizations are increasingly faced with the challenge of exceeding customers' expectations in the provision of products. This is even much more pronounced in a turbulent business environment and the wake of uncertainties such as pandemics. There is a need to adopt the best strategies possible to survive in the competitive landscape. This paper discusses the concept of market orientation and analyses its importance to business in the face of this new coronavirus (COVID-19). The paper also explored the implications of business support/non-support for market orientation and finally draws some conclusions while providing implications of the adoption of appropriate marketing strategies in a bid to cope with this pandemic. This review used search engines including Elsevier and google scholar to compile the relevant literature using all related and appropriate search terms. The review strengthens the extant literature on market orientation especially during a pandemic by highlighting business support for it and the appropriate strategies that organizations can use during a pandemic. Organizations are challenged to be both proactive and responsive where an uncertain crisis may occur. They must develop and implement strategies that best fit customer prioritization even out of pandemics. It concluded the discussion with future research directions.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
DOKBAT 2020 - 16th International Bata Conference for Ph.D. Students and Young Researchers
ISBN
978-80-7454-935-9
ISSN
—
e-ISSN
—
Number of pages
10
Pages from-to
24-33
Publisher name
Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
Place of publication
Zlín
Event location
Zlín
Event date
Sep 2, 2020
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
—