Digital Transformation and its influence on performance of creative industry companies
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F20%3A63526381" target="_blank" >RIV/70883521:28120/20:63526381 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Digital Transformation and its influence on performance of creative industry companies
Original language description
Digital transformation has recently become a popular concept in the world along with the development of high technologies following the trend of industrial 4.0. It has brought many creativity and innovation for development in different industries. Especially, the technology innovation, which is based on digital platforms, is so important for companies to compete in the marketplace. This paper analyses digital transformation and its influence on the performance of creative industry companies; moreover, it also identifies the key factors, which affect digital transformation adoption in the creative industry. The proposed research framework model fills the research gap by using the technology adoption model approach, which is called a TOE framework related to technology context, organization context, and environment context; especially, it also emphasizes how company performance is affected by digital transformation. The research’s findings help researchers and practitioners in creative companies to understand more factors, which are technology, organization, and environment may impact the decision-making of digital transformation adoption and bring new insight into company performance influenced by digital transformation. Further research will apply the research framework model in the creative industry with a specific context.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 6th International Conference on Finance and Economics
ISBN
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ISSN
2571-4287
e-ISSN
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Number of pages
15
Pages from-to
1-15
Publisher name
Univerzita Tomáše Bati ve Zlíně
Place of publication
Zlín
Event location
Ho Chi Minh City
Event date
Nov 18, 2020
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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