SUPPLY CHAIN EXCLUSIVITY IN OMNICHANNEL RETAIL
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F20%3A63526523" target="_blank" >RIV/70883521:28120/20:63526523 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
SUPPLY CHAIN EXCLUSIVITY IN OMNICHANNEL RETAIL
Original language description
Growing the technology alongside the advancement of customer needs leads the companies to serve omnichannel retail and service where the customers have the right to choose among the different channels to gain knowledge and fulfill their needs. From the service point of view, omnichannel retail needs fundamental development in various business elements. Among these elements, the supply chain process has to adapt more rigorously. A well-established supply chain for omnichannel retail has to be cost-effective and responsive to customer needs. This research tried to investigate implementing omnichannel SCM strategies on supermarket chain expenses and customer experience.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings 12th International Scientific Conference Karviná Ph.D. Conference on Business and Economics
ISBN
978-80-7510-443-4
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
28-34
Publisher name
Slezská univerzita v Opavě
Place of publication
Opava
Event location
Karviná
Event date
Nov 4, 2020
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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