The Impact of Social Media on Small and Medium Enterprises (SMEs) in the Service-Based Organizations

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F21%3A63529678" target="_blank" >RIV/70883521:28120/21:63529678 - isvavai.cz</a>
Result on the web
<a href="https://books.google.cz/books?id=zCo4EAAAQBAJ&pg=PA16&dq=The+Impact+of+Social+Media+on+Small+and+Medium+Enterprises+(SMEs)+in+the+Service-Based+Organizations&hl=sk&sa=X&ved=2ahUKEwjn4_3myP32AhWY76QKHTHZAJUQ6AF6BAgJEAI#v=onepage&q=The%20Impact%20of%20Social%20Media%20on%20Small%20and%20Medium%20Enterprises%20(SMEs)%20in%20the%20Service-Based%20Organizations&f=false" target="_blank" >https://books.google.cz/books?id=zCo4EAAAQBAJ&pg=PA16&dq=The+Impact+of+Social+Media+on+Small+and+Medium+Enterprises+(SMEs)+in+the+Service-Based+Organizations&hl=sk&sa=X&ved=2ahUKEwjn4_3myP32AhWY76QKHTHZAJUQ6AF6BAgJEAI#v=onepage&q=The%20Impact%20of%20Social%20Media%20on%20Small%20and%20Medium%20Enterprises%20(SMEs)%20in%20the%20Service-Based%20Organizations&f=false</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.34190/ESM.21.004" target="_blank" >10.34190/ESM.21.004</a>

Result language
angličtina
Original language name
The Impact of Social Media on Small and Medium Enterprises (SMEs) in the Service-Based Organizations
Original language description
Social media has been an instrumental tool that Small and Medium Enterprises(SMEs) can benefit from integrating it's into their marketing systems towards their growth and development. The study revealed that SMEs are in the right direction by adopting social media as a game-changer towards their growth and development. Small and medium enterprises would enjoy possible benefits like an increase in customer base, market value, a modern tool for communication, and an increase in profitability. The researchers adopted the quantitative approach towards this study objective. Questionnaires distributed were therefore answered by the managerial staff of service-based organizations in the insurance industry. Out of the 135 questionnaires distributed, 105 returned were dully filled correctly for the data analysis. The approach of PLS-SEM software was used in analyzing the data to established the meaningful results of the findings. The findings of the study are beneficial to practitioners to reflects on their marketing strategies and also contribute to the academic field.
Czech name
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Czech description
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Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
ECSM 2021- Proceedings of the 8th European Conference on Social Media
ISBN
978-1-912764-63-1
ISSN
2055-7213
e-ISSN
2055-7221
Number of pages
7
Pages from-to
16-23
Publisher name
Academic Conferences and Publishing International Limited
Place of publication
Reading
Event location
Larnaca
Event date
Jul 1, 2021
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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