ORGANIC FOOD PURCHASE BEHAVIOR: IN THE LIGHT OF THE THEORY OF PLANNED BEHAVIOR, DOES PRO-SOCIAL ATTITUDE MATTER?

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F21%3A63532158" target="_blank" >RIV/70883521:28120/21:63532158 - isvavai.cz</a>

Result on the web

<a href="http://omp.ef.jcu.cz/index.php/EF/catalog/book/74" target="_blank" >http://omp.ef.jcu.cz/index.php/EF/catalog/book/74</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

ORGANIC FOOD PURCHASE BEHAVIOR: IN THE LIGHT OF THE THEORY OF PLANNED BEHAVIOR, DOES PRO-SOCIAL ATTITUDE MATTER?

Original language description

This research presents a conceptual framework for exploring the role of pro-social attitude in encouraging organic food purchase behavior. An extensive review of the 62 relevant articles downloaded from the Scopus database and purified by a cluster of specific requirements contributes to the development of the conceptual model. Based on the traditional theory of planned behavior, this proposed framework can determine the drivers of organic food purchase behavior. This paper provides a proposed conceptual framework for researchers to empirically test and understand the antecedents of organic food purchase intention of Vietnamese customers in particular and in customers in other developing countries in general. The relationship of pro-social attitudes, attitudes towards pro-environmental behavior, subjective norm, perceived behavior control, pro-environmental intention, and organic food purchase behavior can be discussed. The study also gives a deep insight into the critical determinants for organic food in Vietnam, enhancing managers in assessing the condition and possible determinants that would lead to the successful adoption of customers. However, there are still some limitations. This paper makes progress in the stage of literature review and conceptual model development. Therefore, it is essential to have fundamental experimental research to evaluate the proposed conceptual framework and approve the consequences for the situation of developing countries.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2021

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Proceedings of the 15th International Scientific Conference INPROFORUM

ISBN

978-80-7394-863-4

ISSN

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e-ISSN

2336-6788

Number of pages

5

Pages from-to

15-19

Publisher name

Jihočeská univerzita. České Budějovice

Place of publication

České Budějovice

Event location

České Budějovice

Event date

Nov 4, 2021

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

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