COVID-19 Pandemic and Future Business Prospects: A Conceptual Study

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F21%3A63534698" target="_blank" >RIV/70883521:28120/21:63534698 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.2478/9788366675704-023" target="_blank" >http://dx.doi.org/10.2478/9788366675704-023</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.2478/9788366675704-023" target="_blank" >10.2478/9788366675704-023</a>

Result language
angličtina
Original language name
COVID-19 Pandemic and Future Business Prospects: A Conceptual Study
Original language description
Unfortunately, the Covid-19 pandemic has disrupted the business environment worldwide mainly through the shift from physical interaction to virtual (e-business). Yet, innovative ideas keep emerging out of this calamity. To this, this article aims to provide a rudimentary framework to understand business prospects that could arise through recognizing the changes in the business environment as a result of the pandemic. In doing so, we reviewed and conceptualized scanty works that are connected to the current research theme together with few interviews from business owners. We found that the Covid-19 pandemic has not only done harm to the business environment but a swift positive transformation (future business prospects) to both companies and customers. Major business prospects identified in the research study include - (1) Technology adoption and innovation, (2) Innovative marketing, and (3) Improved hygienic conditions in the business environment. The study, therefore, encourages business owners and practitioners to intensify the integration of technology to revamp their service delivery strategies. In order words, firms are recommended to engage in technological investment for their continuity and growth in the medium to long term.
Czech name
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Czech description
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Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 4th International Conference on Economics and Social Sciences
ISBN
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ISSN
2704-6524
e-ISSN
—
Number of pages
7
Pages from-to
223-231
Publisher name
The Bucharest Academy of Economic Studies
Place of publication
Bucharest
Event location
Bukurešť
Event date
Jun 10, 2021
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000766030100022

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