The impact of social media use on the internationalisation of SMEs
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63548838" target="_blank" >RIV/70883521:28120/22:63548838 - isvavai.cz</a>
Result on the web
<a href="https://www.economics-sociology.eu/?884,en_the-impact-of-social-media-use-on-the-internationalisation-of-smes" target="_blank" >https://www.economics-sociology.eu/?884,en_the-impact-of-social-media-use-on-the-internationalisation-of-smes</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.14254/2071-789X.2022/15-1/17" target="_blank" >10.14254/2071-789X.2022/15-1/17</a>
Alternative languages
Result language
angličtina
Original language name
The impact of social media use on the internationalisation of SMEs
Original language description
Social media (SM) are one of the marketing tools growing in importance with increasing digitalisation. Companies use marketing to increase interest in their services or reach new customers. Therefore, SM can help companies access a new international market. The aim of this paper is to determine the impact of SM as a marketing strategy tool to gain a new market in the process of internationalisation of SMEs in the countries of Visegrad Four. The paper also evaluates differences in SM approaches according to the selected factors. To obtain relevant data, Tomas Bata University in Zlín organised empirical research in 2019-2020. The online form of the questionnaire was distributed among randomly selected SMEs. In total, 1,585 managers’ responses were analysed. The t-test was performed to compare means and the chisquare test was used to assess differences between variables. Data analysis was performed with SPSS 23 software. A statistically significant difference was found in the perception of the impact of SM on business performance. No statistically significant differences were shown in the case of SM use and the relation to internationalisation.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Economics and Sociology
ISSN
2071-789X
e-ISSN
2306-3459
Volume of the periodical
15
Issue of the periodical within the volume
1
Country of publishing house
UA - UKRAINE
Number of pages
16
Pages from-to
268-283
UT code for WoS article
000782850000017
EID of the result in the Scopus database
2-s2.0-85128464015