A Study on the Positive Impact of eWOM in Eco-Tourism Destinations of Vietnam

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63549018" target="_blank" >RIV/70883521:28120/22:63549018 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
A Study on the Positive Impact of eWOM in Eco-Tourism Destinations of Vietnam
Original language description
This research study focuses on the positive impact of eWOM in determining the selection of eco-tourism destinations. A positive review of tourism destinations has significant images, content and experience. Its natural beauty, environment-friendly practices, sustainability, and other factors determine an eco-tourism destination. The paper's findings suggest that tourists research before selecting a destination. An honest review of a previous consumer has more impact on a potential customer. Travellers opt for online and offline media to judge the authenticity of the destination. This research paper also examines how electronic word of mouth (e-WOM) impacts the tourists' decision to select and visit eco-friendly destinations?
Czech name
—
Czech description
—

Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 5th International Conference onTourism Research
ISBN
978-1-914587-32-0
ISSN
—
e-ISSN
—
Number of pages
10
Pages from-to
157-166
Publisher name
Academic Conferences and Publishing International Limited
Place of publication
London
Event location
Porto
Event date
May 19, 2022
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
—

Similar results(10)