Tourist Motivation as an Antecedent of Destination and Ecotourism Loyalty
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63549038" target="_blank" >RIV/70883521:28120/22:63549038 - isvavai.cz</a>
Result on the web
<a href="https://www.ijournalse.org/index.php/ESJ/article/view/1168" target="_blank" >https://www.ijournalse.org/index.php/ESJ/article/view/1168</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.28991/ESJ-2022-06-05-014" target="_blank" >10.28991/ESJ-2022-06-05-014</a>
Alternative languages
Result language
angličtina
Original language name
Tourist Motivation as an Antecedent of Destination and Ecotourism Loyalty
Original language description
Objective: This study evaluates the role of tourist motivation in the determination of destination and ecotourism loyalty using push and pull motivation theory and the theory of planned behavior. The paper also analyses the mediating effects of satisfaction and destination image in the relationships between motivation and the two types of loyalty. Method/analysis: Primary data has been gathered from surveys involving 522 Vietnamese tourists traveling to the Bohemian Switzerland National Park in the Czech Republic. Data analysis was conducted using structural equation modeling (SEM) techniques in R. Findings: The findings support both direct and indirect positive associations between tourist motivation and destination and ecotourism loyalty. In terms of ecotourism loyalty, the effect is mediated by destination image. In terms of destination loyalty, the effect is mediated by satisfaction and destination image. Novelty/improvement: This study has further expanded the theory of planned behavior in the context of ecotourism by linking it to travel career pattern theory and functionalist theory. These are complementary theories that can explain the behavior of ecotourists and help operators and marketers adjust their strategies to attract and retain visitors to ecotourist destinations.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50201 - Economic Theory
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Emerging Science Journal
ISSN
2610-9182
e-ISSN
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Volume of the periodical
6
Issue of the periodical within the volume
5
Country of publishing house
IT - ITALY
Number of pages
20
Pages from-to
1114-1133
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85136302101