Understanding the Factors Underlying Czech Consumers’ Choice of Healthy Food: a Conceptual Framework

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63552598" target="_blank" >RIV/70883521:28120/22:63552598 - isvavai.cz</a>

Result on the web

<a href="http://dx.doi.org/10.2478/9788367405072-fm" target="_blank" >http://dx.doi.org/10.2478/9788367405072-fm</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2478/9788367405072-fm" target="_blank" >10.2478/9788367405072-fm</a>

Result language

angličtina

Original language name

Understanding the Factors Underlying Czech Consumers’ Choice of Healthy Food: a Conceptual Framework

Original language description

Obesity and other diet-related diseases remain a significant public health concern around the world. Besides, obesity rates continue to overwhelm in the Czech Republic, pressing policymakers to design interventions that support disease prevention and promote overall health among the population. However, crafting effective interventions requires comprehensive knowledge about consumers’ food choices and dietary patterns, which remains limited in the context of Czechia. In an attempt to narrow this gap, this paper presents a conceptual framework for understanding the factors underlying Czech consumers’ choice of healthy food. A comprehensive review and synthesis of the literature in various domains was performed to establish the concept. Founded on the theory of planned behavior, it is postulated that consumers’ attitudes toward healthy food form their intention to consume healthy food. Concurrently, the attitude toward healthy food is preceded by food choice motives (e.g., health, mood, convenience, sensory appeal, natural content, price, weight control, familiarity, and ethical concern). It is also argued that personality traits could potentially moderate the strength of motive-attitude-intention relationships. It is important to empirically examine the parameter relationships specified in the proposed research framework to expand theoretical knowledge about the motivation, attitude, and intention paradigm and the indirect effects of personality traits. Most importantly, future empirical assessment of the research model will offer practical insights into the design of behavioral interventions that promote healthy dietary patterns and promote overall health among Czech consumers, especially in the post-pandemic era.Understanding the Factors Underlying Czech Consumers’ Choice of Healthy Food: a Conceptual FrameworkObesity and other diet-related diseases remain a significant public health concern around the world. Besides, obesity rates continue to overwhelm in the Czech Republic, pressing policymakers to design interventions that support disease prevention and promote overall health among the population. However, crafting effective interventions requires comprehensive knowledge about consumers’ food choices and dietary patterns, which remains limited in the context of Czechia. In an attempt to narrow this gap, this paper presents a conceptual framework for understanding the factors underlying Czech consumers’ choice of healthy food. A comprehensive review and synthesis of the literature in various domains was performed to establish the concept. Founded on the theory of planned behavior, it is postulated that consumers’ attitudes toward healthy food form their intention to consume healthy food. Concurrently, the attitude toward healthy food is preceded by food choice motives (e.g., health, mood, convenience, sensory appeal, natural content, price, weight control, familiarity, and ethical concern). It is also argued that personality traits could potentially moderate the strength of motive-attitude-intention relationships. It is important to empirically examine the parameter relationships specified in the proposed research framework to expand theoretical knowledge about the motivation, attitude, and intention paradigm and the indirect effects of personality traits. Most importantly, future empirical assessment of the research model will offer practical insights into the design of behavioral interventions that promote healthy dietary patterns and promote overall health among Czech consumers, especially in the post-pandemic era.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50204 - Business and management

Project

<a href="/en/project/EF19_073%2F0016941" target="_blank" >EF19_073/0016941: Junior grants of TBU in Zlin</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2022

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Fostering recovery through metaverse business modelling

ISBN

978-83-67405-07-2

ISSN

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e-ISSN

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Number of pages

11

Pages from-to

54-64

Publisher name

Sciendo De Gruyter

Place of publication

Varšava

Event location

Bukurešť

Event date

Jun 16, 2022

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

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