Social media adoption in Public sector communication: Practices, opportunities and challenges in Public Sector organisation

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63562498" target="_blank" >RIV/70883521:28120/23:63562498 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Social media adoption in Public sector communication: Practices, opportunities and challenges in Public Sector organisation
Original language description
Technological revolution has fundamentally changed the way we live, work and relate to one another, in addition to redefining consumers’ preferences. Through a desk-based review, this chapter explores social media adoption in public sector communication. Specifically, the chapter reviews current development in public sector marketing with a focus on social media adoption in public sector communication. The chapter highlights the relevance of social media adoption in public sector marketing amidst public sector reforms as well as explores the two main strategic implications of social media for the marketing of public services, which include co-production in public service delivery and public service branding. These concepts are key for policies and practice of service delivery in the public sector, especially in an era where citizens expect improved services and better value from public sector organisations (PSOs). The chapter proposes a typology of public sector service and how social media fosters the management of these unique service characteristics.
Czech name
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Czech description
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Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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