INNOVATION MANAGEMENT APPROACHES: DESIGN VALUE CALCULATOR GAMIFICATION
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63570478" target="_blank" >RIV/70883521:28120/23:63570478 - isvavai.cz</a>
Result on the web
<a href="http://tps://mmi.sumdu.edu.ua/volume-14-issue-4/article-2/" target="_blank" >http://tps://mmi.sumdu.edu.ua/volume-14-issue-4/article-2/</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.21272/mmi.2023.4-02" target="_blank" >10.21272/mmi.2023.4-02</a>
Alternative languages
Result language
angličtina
Original language name
INNOVATION MANAGEMENT APPROACHES: DESIGN VALUE CALCULATOR GAMIFICATION
Original language description
Design is a specific form of complex innovation that affects all areas of an organization's management. However, the essence of design is vague, and it is difficult to fully grasp the concept of design. Therefore, it is difficult to find criteria for determining its value. The problem of establishing a causal relationship between design value and user experience is addressed in this paper. The relationship between these two variables affects the importance of design in organizations and can be used to quantify the value of design. Indeed, based on the results of existing research, it is known that this term has many meanings, and it is necessary to reject the possibility of its total quantification. Much of the related research has focused on the area of user experience and customer value, while other related research has focused on design value, which cannot be easured directly but rather, for example, through system dynamic modelling. This approach, i.e., the use of a system dynamic model to determine the value of design, is still missing in the research literature. The main research method for determining the value of design is the experimental method, supported by other research methods: modelling and structured questioning. Inputs to the model, which represent the opinions of the company's managers on the design, are obtained through a board game that provides an attractive and easy-to-understand user interface for the research participants. The value of design is determined by using a sample case study that contains key variables according to the company's business model. The value of the design is calculated based on the indicator "design cost-effectiveness" over six years of the start-up company's business. The indicator is experimentally verified in a model with an identical structure and different scenarios concerning the involvement of design change in the economic development of the firm. This paper aims to use the gamified DVCG model as an innovative concept in business management through a case study. The contribution of the paper to science and practice is to provide experimentally validated evidence to help identify the areas where design investments are needed to make the most sense for the economics and management of the organization.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Marketing and Management of Innovations
ISSN
2218-4511
e-ISSN
2227-6718
Volume of the periodical
14
Issue of the periodical within the volume
4
Country of publishing house
UA - UKRAINE
Number of pages
14
Pages from-to
17-31
UT code for WoS article
001164565100002
EID of the result in the Scopus database
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