Greening the Path: The Three-Way Interactive Effects of Psychological Ownership, Green Knowledge Sharing, and Social Media
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F24%3A63576718" target="_blank" >RIV/70883521:28120/24:63576718 - isvavai.cz</a>
Result on the web
<a href="https://www.tandfonline.com/doi/full/10.1080/1528008X.2024.2354464#d1e183" target="_blank" >https://www.tandfonline.com/doi/full/10.1080/1528008X.2024.2354464#d1e183</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1080/1528008X.2024.2354464" target="_blank" >10.1080/1528008X.2024.2354464</a>
Alternative languages
Result language
angličtina
Original language name
Greening the Path: The Three-Way Interactive Effects of Psychological Ownership, Green Knowledge Sharing, and Social Media
Original language description
This study develops an integrated framework grounded in service-dominant logic theory to examine green destination psychological ownership, customer engagement, knowledge sharing, and social media usage as drivers of green electronic word of mouth. A multi-wave survey analysis conducted among 507 Vietnamese travelers supported the hypothesized direct effect, mediation, and three-way interaction between the factors. The results revealed that green customer engagement mediates the relationship between green destination psychological ownership and word of mouth. Additionally, companies’ green knowledge sharing and travelers’ social network proneness strengthen the positive influence of ownership feelings on engagement, subsequently enhancing word of mouth. The findings contribute novel insights into integrated green marketing effects, with implications for leveraging customer psychology and behaviors to promote green word of mouth. By fostering ownership feelings, actively sharing sustainability knowledge, and understanding social media habits, tourism organizations can enhance participation in green initiatives and recommendations. This study advances the theoretical and practical understanding of strategies for nurturing green behaviors and outcomes in the digital age through an integrated framework grounded in service-dominant logic theory. Further research should investigate additional variables and contexts to deepen knowledge on enabling collaborative value creation for sustainability.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of Quality Assurance in Hospitality & Tourism
ISSN
1528-008X
e-ISSN
1528-0098
Volume of the periodical
25
Issue of the periodical within the volume
4
Country of publishing house
GB - UNITED KINGDOM
Number of pages
37
Pages from-to
1-37
UT code for WoS article
001225274600001
EID of the result in the Scopus database
2-s2.0-85193360462