The influence of selected social and psychological factors on online shopping behavior
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F25%3A63594938" target="_blank" >RIV/70883521:28120/25:63594938 - isvavai.cz</a>
Result on the web
<a href="https://books.economic-research.pl/index.php/eep/catalog/book/122" target="_blank" >https://books.economic-research.pl/index.php/eep/catalog/book/122</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.24136/epp.proc.2025.2" target="_blank" >10.24136/epp.proc.2025.2</a>
Alternative languages
Result language
angličtina
Original language name
The influence of selected social and psychological factors on online shopping behavior
Original language description
Research background: Online shopping behavior is influenced by various psychological and so-cial factors that shape consumer purchasing decisions. Understanding these influences is essen-tial for developing effective marketing strategies, improving the purchasing process, and adapting to consumer preferences and technological advancements.Purpose of the article: This study aims to evaluate the impact of selected psychological and so-cial factors on consumer behavior in online shopping, specifically focusing on trust, risk percep-tion, internet experience, and social network exposure.Methods: An online questionnaire survey was conducted on a representative sample of the Czech internet population. Pearson’s Chi-square test was used to analyze the relationships between trust, risk perception, internet experience, and exposure to social networks.Findings and value added: A significant gender difference in risk perception was confirmed, with women perceiving online shopping as riskier than men. However, trust levels did not significantly affect shopping frequency. More experienced internet users perceived lower risk and shopped more frequently. Social network exposure had no statistically significant impact on online shopping behavior. These findings provide insights for optimizing online retail strategies and serve as a basis for future research on the psychological and social factors influencing e-commerce behavior.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50202 - Applied Economics, Econometrics
Result continuities
Project
—
Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
CONTEMPORARY ISSUES IN ECONOMY PROCEEDINGS OF THE 13th INTERNATIONAL CONFERENCE ON APPLIED ECONOMICS: ECONOMICS AND FINANCE
ISBN
978-83-65605-76-4
ISSN
—
e-ISSN
2544-2384
Number of pages
8
Pages from-to
105-112
Publisher name
Instytut Badań Gospodarczych
Place of publication
Olsztyn
Event location
Olsztyn
Event date
Jun 26, 2025
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
—