Sustainable packaging trends in the beverage industry: A study on production, supply chain, and consumer behavior
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F25%3A63599803" target="_blank" >RIV/70883521:28120/25:63599803 - isvavai.cz</a>
Result on the web
<a href="https://iieta.org/download/file/fid/179556" target="_blank" >https://iieta.org/download/file/fid/179556</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.18280/ijsdp.200706" target="_blank" >10.18280/ijsdp.200706</a>
Alternative languages
Result language
angličtina
Original language name
Sustainable packaging trends in the beverage industry: A study on production, supply chain, and consumer behavior
Original language description
This study investigates the factors that influence sustainable packaging trends in the beverage industry, focused on sustainable manufacturing, global supply chain coordination, and consumer behavior in emerging regions. While previous studies examined environmental innovation and consumer preferences separately, this study integrates both by analyzing firm practices, willingness to pay (WTP), and the moderating role of consumer perception. A quantitative approach was used, with 385 responses collected through stratified random selection from four stakeholder groups: customers, students, retail workers, and sustainability specialists. SPSS and AMOS were used to conduct data analysis, which included EFA, CFA, SEM, and moderation. Sustainable manufacturing has a positive influence on global supply chain (β=0.622) and a considerable impact on packaging outcomes, both directly (β=0.362) and through the global supply chain (indirect effect =0.243), which in turn has a direct impact (β=0.391) on sustainable packaging trends in the beverage industry. Accordingly, WTP increases packaging adoption (β=0.251), which is further amplified by positive consumer perception (β=0.557). The study provides new insights into how circular economy activities and perceptual alignment might promote sustainable packaging reform and offers actionable recommendations for beverage companies and governments to align operational practices.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
International Journal of Sustainable Development and Planning
ISSN
1743-7601
e-ISSN
1743-761X
Volume of the periodical
20
Issue of the periodical within the volume
7
Country of publishing house
CA - CANADA
Number of pages
12
Pages from-to
2805-2816
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-105015633359