Importance od Communication with Graduates in University Management

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F10%3A43866039" target="_blank" >RIV/70883521:28130/10:43866039 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Importance od Communication with Graduates in University Management
Original language description
The presented paper looks into the problems of communication of universities with representatives of the professional life, especially with university graduates. It focuses on the importance of systematic communication of universities with graduates, which should be a part of the university marketing management. The comparison of results of two similar survey researches (conducted after three years) among graduates and their employers shows a specific result of systematic communication with graduates. Graphic illustration of the results reveals both strengths and weaknesses of the studied program. The comparison of both survey researches´ results also prove how effective were the study plans modifications and whether students appreciated better preparedness for the professional life after the adjustments were implemented. In addition, the paper reasons the importance of communication with graduates, which results from the conclusions adopted by the representatives of European higher ed
Czech name
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Czech description
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Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name
Contemporary Trends in Management And Finance. Theory and Practice
ISBN
978-83-61086-78-9
Number of pages of the result
9
Pages from-to
157-165
Number of pages of the book
241
Publisher name
Vizja press and IT
Place of publication
Warsaw
UT code for WoS chapter
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