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The Role of Practitioners in the Teaching of Marketing Communications

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F11%3A43866046" target="_blank" >RIV/70883521:28130/11:43866046 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    The Role of Practitioners in the Teaching of Marketing Communications

  • Original language description

    Usage of knowledge and professional skills of practitioners can provide a lasting and sustainable contribution in the field of application of current trends in marketing communications to the educational process. The paper deals with evaluation of the contribution of the involvement of practitioners in teaching. It also monitors topical field of marketing communications and the way of evaluation of the quality of teaching innovated by this educational model.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AJ - Literature, mass media, audio-visual activities

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Others

  • Publication year

    2011

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Marketing Communications / Modern education methods in teaching marketing communications in tertiary education

  • ISBN

    978-80-7408-055-5

  • ISSN

  • e-ISSN

  • Number of pages

    7

  • Pages from-to

    1-7

  • Publisher name

    Vysoká škola finanční a správní

  • Place of publication

    Praha

  • Event location

    Praha

  • Event date

    May 19, 2011

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article