The Role of Practitioners in the Teaching of Marketing Communications
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F11%3A43866046" target="_blank" >RIV/70883521:28130/11:43866046 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Role of Practitioners in the Teaching of Marketing Communications
Original language description
Usage of knowledge and professional skills of practitioners can provide a lasting and sustainable contribution in the field of application of current trends in marketing communications to the educational process. The paper deals with evaluation of the contribution of the involvement of practitioners in teaching. It also monitors topical field of marketing communications and the way of evaluation of the quality of teaching innovated by this educational model.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AJ - Literature, mass media, audio-visual activities
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Marketing Communications / Modern education methods in teaching marketing communications in tertiary education
ISBN
978-80-7408-055-5
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
1-7
Publisher name
Vysoká škola finanční a správní
Place of publication
Praha
Event location
Praha
Event date
May 19, 2011
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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