Concerns and opportunities of marketing managers in the times of crisis ? a comparison of the Czech and global study

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F14%3A43872240" target="_blank" >RIV/70883521:28130/14:43872240 - isvavai.cz</a>
Result on the web
<a href="http://www.naun.org/cms.action?id=7624" target="_blank" >http://www.naun.org/cms.action?id=7624</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Concerns and opportunities of marketing managers in the times of crisis ? a comparison of the Czech and global study
Original language description
The current economic situation has significantly been changing responsibilities as well as realized activities of marketers in businesses. It markedly pressures on the decrease of costs and on the increase in all activities, which reflects into the attitudes and activities of marketing managers who react to this situation in different ways. The objective of this study is to introduce the comparison of global study and an authorial research that deals with the readiness of marketing managers for the current economic crisis. In its individual parts, the attention is paid to current marketing trade and their acceptance within the Czech environment. A comparison of the utilized information sources for decision-making processes and perception of their reliability are also presented. The main part discusses the current concerns and readiness of the managers to react to the changing marketing environment with the emphasis on their competences.
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AJ - Literature, mass media, audio-visual activities
OECD FORD branch
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Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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