BRAND BUILDING OF A UNIVERSITY AS AN INTEGRAL PART OF THE EDUCATIONAL PROCESS
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F15%3A43873664" target="_blank" >RIV/70883521:28130/15:43873664 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
BRAND BUILDING OF A UNIVERSITY AS AN INTEGRAL PART OF THE EDUCATIONAL PROCESS
Original language description
In relation to the quality management of universities it is necessary to follow and strategically manage indicators that formulate (measure) not only international rankings (QS World University Rankings, U - Multirank, etc.) but also national indicatorsbecause these are often linked to the financing of particular universities. University reputation among its stakeholders is one of major indicators, too. This paper deals with the results of the primary survey (qualitative and quantitative) analyzing theimpact of various factors on perception of the image of universities in the Czech Republic and it has designed a model of brand building in the key "moments of truth" from the period when an applicant develops their interest in study, through the educational process, till working with alumni and co-operating entities in order to create a positive image.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AJ - Literature, mass media, audio-visual activities
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
The Turkish online journal of educational technology
ISSN
1303-6521
e-ISSN
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Volume of the periodical
Neuveden
Issue of the periodical within the volume
9, 2015
Country of publishing house
TR - TURKEY
Number of pages
6
Pages from-to
83-88
UT code for WoS article
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EID of the result in the Scopus database
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