Health literacy and perception of social advertisement

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F15%3A43873773" target="_blank" >RIV/70883521:28130/15:43873773 - isvavai.cz</a>

Result on the web

—

DOI - Digital Object Identifier

—

Result language

angličtina

Original language name

Health literacy and perception of social advertisement

Original language description

Health literacy is one of a relatively now concept to health promotion that emphasizes the increasing individual responsibility for his/her health. This is one of the areas where the state can influence the attitudes of the population towards their health by means of public campaigns. The research shows that there are three key determinants of health in that field: personal, social and structural. Our paper focuses on one of the aspects, namely the social one. Specifically, the evaluation of anti-smoking social adverts by the undergraduates who were divided in two groups: smokers (N=210), non-smokers (N=150). The resulting findings have shown the differences between in perception of these adverts by smokers and non-smokers.

Czech name

—

Czech description

—

Type

D - Article in proceedings

CEP classification

AJ - Literature, mass media, audio-visual activities

OECD FORD branch

—

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Procedia - Economics and Finance

ISBN

—

ISSN

2212-5671

e-ISSN

—

Number of pages

6

Pages from-to

691-696

Publisher name

Elsevier

Place of publication

USA

Event location

Praha

Event date

Oct 30, 2014

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

—