ENHANCING THE INTERDEPENDENCE OF ACTIVITIES BETWEEN UNIVERSITIES AND THE REAL-LIFE PRACTICE - A NEW CHALLENGE IN THE FIELD OF HIGHER EDUCATION IN THE CZECH REPUBLIC

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F16%3A43874931" target="_blank" >RIV/70883521:28130/16:43874931 - isvavai.cz</a>

Result on the web

<a href="http://dx.doi.org/10.21125/inted.2016.0508" target="_blank" >http://dx.doi.org/10.21125/inted.2016.0508</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.21125/inted.2016.0508" target="_blank" >10.21125/inted.2016.0508</a>

Result language

angličtina

Original language name

ENHANCING THE INTERDEPENDENCE OF ACTIVITIES BETWEEN UNIVERSITIES AND THE REAL-LIFE PRACTICE - A NEW CHALLENGE IN THE FIELD OF HIGHER EDUCATION IN THE CZECH REPUBLIC

Original language description

The prevailing separability of the major partners represented by universities vs. economical entities (commercial as well as non-commercial ones) continually reflecting in the current relationship of the theory vs. the real-life practice at numerous universities, continues to be one of the major problem areas of the Czech higher education. The existing educational system thus increasingly represents the reflection of quality and readiness of university graduates to raise their employability within the labour market as well as for the needs of their community, which is based on the required key competences university graduates must possess, i.e. appropriate knowledge, skills and abilities reflecting the requirements of the educational entities on one side, in continuity with the requirements of employers on the other. The study is both the presentation of the current higher education in the Czech Republic with the reflection of preferences of the Structured Settlement on the White Paper on Tertiary Education, and at the same time with the requirements of the Strategy of Education 2020. What remains, however, the preference is the reflection of the requirement formulated in the Europe 2020, the content of which presents the possibility of a potential solution for the necessity to interlink the theoretical learning with practical training applied in education of students of the Faculty of Multimedia Communications at Tomas Bata University in Zlín, and which lies in the realization of a special course called Projects of non-governmental organizations. The base of the course consists of results of researches and surveys focused on the non-commercial sphere, particularly on the area of non-commercial marketing communications and the increasing need of marketing specialists.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

AM - Pedagogy and education

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

INTED2016 10th International Technology, Education and Development Conference

ISBN

978-84-608-5617-7

ISSN

2340-1079

e-ISSN

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Number of pages

10

Pages from-to

6420-6429

Publisher name

IATED Academy

Place of publication

Valencia

Event location

Valencia, Spain

Event date

Mar 7, 2016

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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