Marketing...is e creative science

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F19%3A63523781" target="_blank" >RIV/70883521:28130/19:63523781 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Marketing...is e creative science
Original language description
The publication "Marketing ... is a creative science" coming into your hands is the result of the author's effort to present a conceptually unified marketing theme and its creativity, together with the results of some of her own research investigations or the results of marketing rules functioning in practice. The publication is intended for community of experts interested in marketing issues and its rules with an emphasis on effectiveness and creativity. The author's endeavour is to present marketing not only as an analytical science but also as a science extremely creative. From a theoretical perspective, the publication is focused on marketing and marketing management substance as a general science. Each chapter is conceived as an overview of the theoretical characteristics, with the so-called practical examples applied at the end of the chapter. Many of these examples are the result of our own research surveys constituting parts of scientific papers and articles.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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