Enhancing Practice in Continuity with Innovative Thinking: The Primary Task of Higher Education

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F19%3A63523980" target="_blank" >RIV/70883521:28130/19:63523980 - isvavai.cz</a>

Result on the web

<a href="http://dx.doi.org/10.1007/978-3-030-12453-3_36" target="_blank" >http://dx.doi.org/10.1007/978-3-030-12453-3_36</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-3-030-12453-3_36" target="_blank" >10.1007/978-3-030-12453-3_36</a>

Result language

angličtina

Original language name

Enhancing Practice in Continuity with Innovative Thinking: The Primary Task of Higher Education

Original language description

The Strategic innovation represents a process, whose primary aim is the restoration or revision of the corporate strategy to support the growth of enterprises or organizations with the reflection in a competitive advantage, together in continuity with strengthening the interest in customers, and the increasing orientation towards the establishment of social values. Should we focus our attention to the nonprofit sector, it becomes obvious that the strategic management enables the vision of an organization to be fully developed, and at the same time to assimilate with the competition within the ever-changing economic as well as technological environment. The winners of the growing competition are those who are able to significantly promote their business in the market. To achieve this, they need some well-prepared marketing and promotion professionals and also the development of innovative thinking. Higher education plays the irreplaceable role, and its primary task should be the versatile training of students employable in the contemporary labor market with the orientation to the key competencies development, reflecting in the need to enhance the now insufficient integration of the theory and practice. The study presents both the current condition of the Czech higher education, and the present views of university students from the Faculty of Multimedia Communications at TBU on the necessity of the key competencies development in continuity with the requisites of nonprofit entities with the outcome in a solution proposal interconnecting collaboration of the academia and the nonprofit sector on the practical basis in relation to the regional development.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50301 - Education, general; including training, pedagogy, didactics [and education systems]

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Strategic Innovative Marketing and Tourism

ISBN

978-3-030-12452-6

ISSN

2198-7246

e-ISSN

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Number of pages

10

Pages from-to

317-326

Publisher name

Springer

Place of publication

Cham

Event location

Athenian Riviera

Event date

Oct 17, 2018

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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