IMPACT OF COVID-19 ON THE ONLINE ART MARKET
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F20%3A63525883" target="_blank" >RIV/70883521:28130/20:63525883 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.7441/dokbat.2020.31" target="_blank" >http://dx.doi.org/10.7441/dokbat.2020.31</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.7441/dokbat.2020.31" target="_blank" >10.7441/dokbat.2020.31</a>
Alternative languages
Result language
angličtina
Original language name
IMPACT OF COVID-19 ON THE ONLINE ART MARKET
Original language description
The aim of this paper is to outline the main features of the impact of covid-19 lockdown on the current art market with the focus on the online platforms selling contemporary art. By summarizing the data collected from long term exploration of the topic, based on the sales of various categories, styles, subjects, sizes and genders of customers globally, it is now possible to outline the main trends of the industry and changes during the beginning of covid-19 lockdown. The methodology consists of analysis of a secondary quantitative large data of one global platform hosting 10.000 artists from 108 countries plus web interviewing through detailed questionnaires answered by 35 specific artists across 12 online art selling platforms and various countries. Results show that the structure of the sales has remain surprisingly stable but the online art market as whole experienced a revival in the number of sales and new customers during the first half-year of covid-19 crisis, mostly instead of the offline art market. The key finding of our research is not only the stability of the structure in the observed areas but especially the conclusion that the strong protection of the sales of the subject present on the art market on the side of the offer during covid-19 lockdown is to be present on the global art market digitally. The online art market remained rather stable in the structure and growing in the demand while the art industry as whole suffered from empty and locked venues during the first months of covid-19 lockdown.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50202 - Applied Economics, Econometrics
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
DOKBAT 2020 - 16th International Bata Conference for Ph.D. Students and Young Researchers
ISBN
978-80-7454-935-9
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
365-373
Publisher name
Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
Place of publication
Zlín
Event location
Zlín
Event date
Sep 2, 2020
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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