CREATIVE INDUSTRIES: CHALLENGES AND OPPORTUNITIES IN XR TECHNOLOGIES
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F21%3A63531118" target="_blank" >RIV/70883521:28130/21:63531118 - isvavai.cz</a>
Result on the web
<a href="https://www.shs-conferences.org/articles/shsconf/pdf/2021/26/shsconf_appsconf2021_03011.pdf" target="_blank" >https://www.shs-conferences.org/articles/shsconf/pdf/2021/26/shsconf_appsconf2021_03011.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1051/shsconf/202111503011" target="_blank" >10.1051/shsconf/202111503011</a>
Alternative languages
Result language
angličtina
Original language name
CREATIVE INDUSTRIES: CHALLENGES AND OPPORTUNITIES IN XR TECHNOLOGIES
Original language description
The paper aims to point out current challenges and opportunities in extended reality (XR) technologies that cover augmented, mixed and virtual reality (AR, MR, VR) within the frame of creative and related industries and current technological progress particularly based on the results of primary research. While the XR technologies struggle with limitations of the proper research on one side, multiple research projects including this one, have shown significant acceptance and potential of the XR technologies, especially in the ongoing digital era accelerated by the COVID-19 situation. The research presented in this paper was held with the small groups of artists in France who had opportunity to test the augmented reality mobile application on artworks from various artists. This and other cited research projects show that the acceptance rate of the XR technologies by the informed audience strongly predominates over its penetration in such population which can be interpreted as significant market opportunity. This milieu has strong impact on the democratization of the XR industry in the recent years with substantial investments by business sector. Meanwhile these technologies have become powerful enough to raise serious concern of their impact on ethical issues, social distancing and other related topics.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50203 - Industrial relations
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Current Problems of the Corporate Sector 2021
ISBN
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ISSN
2261-2424
e-ISSN
2261-2424
Number of pages
9
Pages from-to
115-124
Publisher name
University of Economics in Bratislava
Place of publication
Bratislava
Event location
Bratislava
Event date
May 20, 2021
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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