Enterprise Competitive Analysis and Consumer Sentiments on Social Media: Insights from Telecommunication Companies
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28140%2F14%3A43871646" target="_blank" >RIV/70883521:28140/14:43871646 - isvavai.cz</a>
Alternative codes found
RIV/70883521:28120/14:43871646
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Enterprise Competitive Analysis and Consumer Sentiments on Social Media: Insights from Telecommunication Companies
Original language description
The utilization of Social media tools in business enterprises has tremendously increased with an increased number of users and a corresponding upsurge in time spent online. Online social media services such as Facebook and Twitter are used by companies to introduce new products and services, provide various supports and interact with customers on daily basis. This regular interaction of businesses and consumers results in huge amount of customer-generated content which is becoming a source of insight inanalysing the often erratic consumer behaviour. For companies to harness the business potential of social media to increase competitive advantage, sentiments behind textual data of both their customers and that of their competitors must be keenly monitored and analysed. This paper demonstrates how companies especially those in the Telecommunication industry can seize the opportunity presented by social media to mine textual data to gain advantage over competitors by cumulatively underst
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
IN - Informatics
OECD FORD branch
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Result continuities
Project
<a href="/en/project/ED2.1.00%2F03.0089" target="_blank" >ED2.1.00/03.0089: The Centre of Security, Information and Advanced Technologies (CEBIA-Tech)</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
DATA 2014 3rd International Conference on Data Management Technologies and Applications
ISBN
978-989-758-035-2
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
22-32
Publisher name
Springer Wien
Place of publication
Wien
Event location
Vídeň
Event date
Aug 29, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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