ENGAGING VIRTUAL REALITY TECHNOLOGY TO DETERMINE PRO-ENVIRONMENTAL BEHAVIOUR: THE INDIAN CONTEXT

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28140%2F22%3A63548458" target="_blank" >RIV/70883521:28140/22:63548458 - isvavai.cz</a>

Alternative codes found

RIV/70883521:28120/22:63548458

Result on the web

<a href="https://gtg.webhost.uoradea.ro/PDF/GTG-2-2022/gtg.41217-851.pdf" target="_blank" >https://gtg.webhost.uoradea.ro/PDF/GTG-2-2022/gtg.41217-851.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.30892/gtg.41217-851" target="_blank" >10.30892/gtg.41217-851</a>

Result language

angličtina

Original language name

ENGAGING VIRTUAL REALITY TECHNOLOGY TO DETERMINE PRO-ENVIRONMENTAL BEHAVIOUR: THE INDIAN CONTEXT

Original language description

The main purpose of this study is to capture key pro-environmental behaviours that are triggered when individuals are subjected to a virtual environment simulation of a pristine tourism destination. The study made use of virtual reality headsets to gauge potential predictors of pro-environmental behaviour. Pre and post intervention response differentials were recorded through a structured questionnaire on 100 individuals. The study was divided into two stages. The first stage comprised of the PLS-SEM algorithm which empirically tested postulations anchored on the Pro-Environmental Behaviour framework. The second phase of the study deployed the PLS-MGA algorithm to observe changes in propensities. Findings reveal that, virtual reality interventions partially effect how individuals perceive pro-environmental behaviour. The study advices policy makers and practitioners to cultivate industry 4.0 technologies like virtual reality to raise awareness about climate action among tourists. For academicians, the study expands the utility sprectrum of the Pro-Environmental Behaviour (PEB) framework and it is suggested that future studies inculcate virtual/augmented/extended reality competencies in experiment based investigations. The study maybe repeated in the context of other developing economies where sustainable tourism development remain a challenge.

Czech name

—

Czech description

—

Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

—

OECD FORD branch

50901 - Other social sciences

Project

—

Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2022

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Geojournal of Tourism and Geosites

ISSN

2065-0817

e-ISSN

—

Volume of the periodical

41

Issue of the periodical within the volume

2

Country of publishing house

RO - ROMANIA

Number of pages

8

Pages from-to

465-471

UT code for WoS article

—

EID of the result in the Scopus database

2-s2.0-85131696989