Metaphors in advertising slogans
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28150%2F09%3A63509905" target="_blank" >RIV/70883521:28150/09:63509905 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Metaphors in advertising slogans
Original language description
Advertising discourse features common linguistic means exploited in unique and specific ways. Metaphorical expressions are pervasive language elements that enable the advertisers to portray wide range of qualities of the advertised products without verbalizing them. This is possible due to metaphorical nature of our thinking. Metaphor as a conceptual process provides advertisers the possibilities to present unlimited number of features in very limited number of words; at the same time advert recipientsnaturally decode and understand such messages.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
AI - Linguistics
OECD FORD branch
—
Result continuities
Project
—
Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2009
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
English for Life. South Bohemian Anglo-American Studies 3
ISBN
978-80-7394-188-8
ISSN
—
e-ISSN
—
Number of pages
6
Pages from-to
—
Publisher name
Pedagogická fakulta Jihočeské univerzity
Place of publication
České Budějovice
Event location
České Budějovice
Event date
Jan 1, 2008
Type of event by nationality
CST - Celostátní akce
UT code for WoS article
—