Non-standard Language in Ads Targeting Women
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28150%2F10%3A63510007" target="_blank" >RIV/70883521:28150/10:63510007 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Non-standard Language in Ads Targeting Women
Original language description
This paper attempts to ascertain whether ads targeting women conrm theoretical claims about the discourse of women. It also oers a viewpoint on whether or not the generally observed facts about women?s discourse relate to advertising discourse. Printed ads appearing in American female-oriented magazines were collected and analyzed to nd out how language featured in them corresponds to women?s language in general. The paper takes a closer look at the irregularities and exceptions found in the language use and tries to ascertain reasons for these irregularities.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AI - Linguistics
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Theories in Practice: Proceedings of the First International Conference on English and American Studies: September 9, 2009, Tomas Bata University in Zlín
ISBN
978-80-7318-823-8
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
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Publisher name
Univerzita Tomáše Bati ve Zlíně
Place of publication
Zlín
Event location
Zlín
Event date
Jan 1, 2009
Type of event by nationality
CST - Celostátní akce
UT code for WoS article
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