Market segment of families with children: A new stimulus for modern Czech spa industry?
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28160%2F17%3A63517505" target="_blank" >RIV/70883521:28160/17:63517505 - isvavai.cz</a>
Alternative codes found
RIV/70883521:28120/17:63517505
Result on the web
<a href="http://dx.doi.org/10.14254/2071-8330.2017/10-2/12" target="_blank" >http://dx.doi.org/10.14254/2071-8330.2017/10-2/12</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.14254/2071-8330.2017/10-2/12" target="_blank" >10.14254/2071-8330.2017/10-2/12</a>
Alternative languages
Result language
angličtina
Original language name
Market segment of families with children: A new stimulus for modern Czech spa industry?
Original language description
The paper deals with a comprehensive range of hotel services for families with children at spa facilities of the Czech Republic, in line with current trends and requirements of this market segment. The main goal of this paper is to determine the preferences, needs and requirements of families with children in terms of amenities and services offer at spa hotels designated specifically for this target group. The secondary goal is to determine the current state of hotel services and facilities of Czech First Class hotels, which are the holders of the Baby Friendly Certificate. Subsequently, service offerings of these spa hotels are compared with the existing range of services for families with children in the selected Czech spas. In conclusion, based on the information obtained from the analyses and marketing research, a solution of the services portfolio intended for the market segment of families with children is recommended here using marketing mix as applied to tourism.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of International Studies
ISSN
2071-8330
e-ISSN
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Volume of the periodical
10
Issue of the periodical within the volume
2
Country of publishing house
PL - POLAND
Number of pages
12
Pages from-to
158-169
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85029956522