GLOBAL CHALLENGE: POPULATION AGING AND THEIR LEISURE TIME
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28610%2F16%3A43875629" target="_blank" >RIV/70883521:28610/16:43875629 - isvavai.cz</a>
Alternative codes found
RIV/70883521:28120/16:43875629
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
GLOBAL CHALLENGE: POPULATION AGING AND THEIR LEISURE TIME
Original language description
This paper deals with one of the current discussions and global challenges related to the population structure. The rapid growth of number of elderly people is permanent fact not only in the Czech Republic or Europe, but it is global issue. For example, the share of people over 65 years old of EU Member States was 18,5 per cent in 2014 (Eurostat, 2015). Moreover the predictions indicate that this trend will follow next years. The changes of population structure significantly influence the society and governmental systems. The definition of this period of life is complicated because there is no strict lower age limit and quality of life really depends on the individual attitudes. Obviously the aging is connected with the personal changes: psychological, physical, social or health changes. These changes can impact on their everyday activities in the positive, but also in the negative ways. From another point of view, the aging can bring new possibilities for entrepreneurs and different industries. This paper focuses on the leisure industry and marketing communication. The aim of this work is identify the interest of elderly people in the leisure industry and highlight the importance of active aging. Moreover it point out new possibilities for companies in the leisure industry to adapt or offer their particular services to new customers - elderly people.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Globalization and Its Socio-Economic Consequences
ISBN
978-80-8154-191-9
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
104-410
Publisher name
GEORG
Place of publication
Žilina
Event location
Žilina
Event date
Oct 5, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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