Recognition of Brand Regional Food in Vysočina Region and Moravian-Silesian Region in the Czech Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F13%3A%231005057" target="_blank" >RIV/71226401:_____/13:#1005057 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Recognition of Brand Regional Food in Vysočina Region and Moravian-Silesian Region in the Czech Republic
Original language description
Paper presents partial results of research on the recognition of the brand Regional Food in Vysočina Region and Moravian-Silesian Region. The questionnaire survey was conducted in Vysočina Region in May 2012 on 404 respondents and in October 2012 in Moravian-Silesian Region on 436 respondents. Pearson?s chi-squared test is used to test independence between recognition of the Regional Food brand and demographic factors, such as age and gender of the respondents and wheteher they have/have not children and the age of the children. Data analysis proved that these factors partially influence the recognition of the brand.
Czech name
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Czech description
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Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Organizácia založená na vedomostiach v období globalizácie a internacionalizácie
ISBN
978-80-561-0113-1
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
81-88
Publisher name
VERBUM ? vydavateľstvo Katolíckej univerzity v Ružomberku
Place of publication
Poprad
Event location
Poprad
Event date
Jan 1, 2013
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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