Marketing knowledge and the barriers of SME´s entrepreneurship

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F14%3A%231006279" target="_blank" >RIV/71226401:_____/14:#1006279 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Marketing knowledge and the barriers of SME´s entrepreneurship
Original language description
Paper presents the results of survey realized in year 2014 among the owners and managers of small and middle tourism and hospitality enterprises in the Region of South Moravia and Region of Vysočina investigating the barriers in the internal and externalenvironment for the entrepreneurship development. The main objective was to find out the perception of knowledge and specifically the perception of marketing knowledge, skills and competences as the barriers of business development and their relationship to some characteristics of surveyed companies. Results reveals ? among all others - that there is the statistically approved significant relationship between the perception of the impact of both types of knowledge on profitability and real profitability of companies as well there is statistically significant relationship between market orientation(domestic versus foreign market) and perception of importance of marketing distribution.
Czech name
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Czech description
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Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Marketing identity: Explosion of Innovations
ISBN
978-80-8105-666-6
ISSN
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e-ISSN
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Number of pages
26
Pages from-to
27-52
Publisher name
Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, Slovak Republic
Place of publication
Trnava
Event location
Trnava
Event date
Jan 1, 2014
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000358899600002

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