Regional Brands In Vysocina Region - Do Consumers See Differences?

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F15%3A%231006172" target="_blank" >RIV/71226401:_____/15:#1006172 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Regional Brands In Vysocina Region - Do Consumers See Differences?
Original language description
The paper presents results of research on recognition of regional food products labels in Vysočina Region in the Czech Republic and the ability of consumers to differentiate them. Presented results are part of longitudinal research that aims to analyse evolution of Czech regional labels and their impact on regional development. The questionnaire survey was conducted in May 2012 on sample of 404 respondents from the Vysočina Region. Respondents were asked to connect several characteristics with labels VYSOČINA Regional Product?, Regional Food Vysočina Region and also nonexistent label From Our Region Vysočin (11 % of respondents claimed that they know it). Data have been processed with correspondence analysis and proved that consumers see more the similarities between the regional labels ? they symbolise above all quality, only few people consider that food with regional label must be a symbol of higher price. To analyse the media presence of the regional brands in Vysočina, the company
Czech name
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Czech description
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Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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