Services Quality Evaluation As a Tool For Visitor Management of Protected Areas: A Case Study of Moravian Karst

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F19%3AN0100281" target="_blank" >RIV/71226401:_____/19:N0100281 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Services Quality Evaluation As a Tool For Visitor Management of Protected Areas: A Case Study of Moravian Karst
Original language description
This paper deals with an evaluation of services quality in the Moravian Karst Protected Landscape Area (PLA). Moravian Karst is a popular destination not only for inhabitants of the nearby city of Brno. The intensity of tourism has been already too large in many places for effective protection of local nature and landscape, so the PLA administration is currently acquiring the necessary data for improvement of visitor management of the territory. One possible way how to disperse visitors in the PLA is to provide excellent quality of tourism services in places that have not too many visitors yet. Primary data on visitors of the PLA were obtained by a large-scale marketing survey conducted in 2018. Data from 2,100 visitors were collected using a questionnaire survey. Research results show, for example, that 13% of the respondents were not satisfied with the quality of roads and parking in the area, or that 14% were not happy with prices of local services. Outputs of our research can also serve as a key study for other protected areas that deal with the sustainable development of their territory.
Czech name
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Czech description
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Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
PUBLIC RECREATION AND LANDSCAPE PROTECTION - WITH SENSE HAND IN HAND...
ISBN
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ISSN
2336-6311
e-ISSN
2336-632X
Number of pages
4
Pages from-to
344-347
Publisher name
MENDEL UNIVERSITY BRNO
Place of publication
Brno
Event location
Krtiny, CZECH REPUBLIC
Event date
May 13, 2019
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000484833100072

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