Factors influencing customer loyalty towards mobile phones brands - evidence from the Czech market
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F19%3AN0100286" target="_blank" >RIV/71226401:_____/19:N0100286 - isvavai.cz</a>
Result on the web
<a href="http://soskin.info/userfiles/file/Economic-Annals-EL_Version/EA-XXI_176_3-4_2019_1.pdf" target="_blank" >http://soskin.info/userfiles/file/Economic-Annals-EL_Version/EA-XXI_176_3-4_2019_1.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.21003/ea.V176-11" target="_blank" >10.21003/ea.V176-11</a>
Alternative languages
Result language
angličtina
Original language name
Factors influencing customer loyalty towards mobile phones brands - evidence from the Czech market
Original language description
The concept of customer loyalty has started to become very important in all spheres and attracted lots of attention in last decades. Building customer loyalty has become an important element to achieve competitive advantage and long-term profitability. This article aims to examine proposed factors influencing customer loyalty toward mobile phone brands and analyse the relationship among different factors for the customer loyalty at the mobile phone market in the Czech Republic. The quantitative research was done with a sample of 350 customer specifically mobile phone users to determine key factors influencing customer loyalty on the mobile phone market and the relationship between proposed factors and customer loyalty. Author’s research revealed positive relationship between trust, satisfaction, experience, promotion and perceived quality and loyalty at the confidence level at least 95%.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Economic Annals-XXI
ISSN
1728-6220
e-ISSN
1728-6239
Volume of the periodical
176
Issue of the periodical within the volume
3-4
Country of publishing house
UA - UKRAINE
Number of pages
9
Pages from-to
109-117
UT code for WoS article
000489686000011
EID of the result in the Scopus database
2-s2.0-85072699327