Experience tourism as diversion from mass tourism

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F20%3AN0100348" target="_blank" >RIV/71226401:_____/20:N0100348 - isvavai.cz</a>

Result on the web

<a href="https://www.vspj.cz/soubory/download/id/7779" target="_blank" >https://www.vspj.cz/soubory/download/id/7779</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Experience tourism as diversion from mass tourism

Original language description

Despite the wide range of products offered by travel agencies that meet the characteristics of mass tourism, we are currently seeing a growing diversion from this type of tourism. Many visitors are currently trying to avoid the mass, not only because of their reduced benefits from traveling and the poorer atmosphere at the destination, but also because it is unbearable and has a negative impact on the environment and the domestic population. On the contrary, intensive and sustainable experiences on the tourism market are increasingly sought after. The aim of experience tourism is to evoke in the visitor the most intense authentic experience combined with strong emotions. The aim of our paper is to characterize experience tourism on the example of Banská Bystrica, as well as to analyze the supply and demand for experience tourism products in the city and its surroundings. We have found out that the extensive primary and secondary tourism offer create very good conditions for the experience tourism development in the city. The most frequently visitors came to Banská Bystrica because of experiences connected with participation in cultural and sports tourism, which have very good conditions for development in the city and its surroundings. The experience gastronomy offer is not so extended in Banská Bystrica but is gradually expanding. Most visitors come to the city with their family, so it is advisable to create experience tourism products for this segment of visitors. Nowadays, new products of experience tourism are added up. One of the main organizations that encourages the creation of new complex products of experience tourism is destination management organization Central Slovakia. At the same time, visitor experience can be an effective destination marketing tool.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2020

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Aktuální problémy cestovního ruchu. „OVERTOURISM – RIZIKO PRO DESTINACE“ Recenzovaný sborník z mezinárodní konference Jihlava 4. března – 5. března 202

ISBN

978-80-88064-46-6

ISSN

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e-ISSN

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Number of pages

18

Pages from-to

209-217

Publisher name

Vysoká škola polytechnická Jihlava

Place of publication

Jihlava

Event location

Jihlava

Event date

Mar 4, 2020

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

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