Stakeholder Groups of Public and Private Universities in the Czech Republic - Identification, Categorization and Prioritization

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F15%3A00000544" target="_blank" >RIV/75081431:_____/15:00000544 - isvavai.cz</a>

Result on the web

<a href="http://dx.doi.org/10.1515/revecp-2015-0022" target="_blank" >http://dx.doi.org/10.1515/revecp-2015-0022</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1515/revecp-2015-0022" target="_blank" >10.1515/revecp-2015-0022</a>

Result language

angličtina

Original language name

Stakeholder Groups of Public and Private Universities in the Czech Republic - Identification, Categorization and Prioritization

Original language description

With regard to changes in the environment of tertiary education and tertiary educational systems, universities are now unlikely to succeed as 'separated closed' institutions that are unresponsive to their environment and stakeholders. Stakeholder analysis is considered as an important part of university management and marketing and universities have to take care of key stakeholder groups and build long term relationships with them. This paper focuses on the stakeholder analysis and adopts the stake-holder theory and analysis for the needs of the Czech market of tertiary education. This paper analyses results of the author's online questionnaire that provided the input for data analysis deploying basic descriptive analysis and first steps of stakeholderanalysis - identification, categorization and prioritization. Results of author's research show that there are only slight differences between public and private universities and their perspective concerning generic stakeholder groups of

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Review of Economic Perspectives

ISSN

1213-2446

e-ISSN

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Volume of the periodical

vol 15.

Issue of the periodical within the volume

3

Country of publishing house

DE - GERMANY

Number of pages

22

Pages from-to

305-326

UT code for WoS article

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EID of the result in the Scopus database

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