Internet Banking as a Factor of Customer Loyalty: Case Study of the Internet Banking Users

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F15%3A00001234" target="_blank" >RIV/75081431:_____/15:00001234 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Internet Banking as a Factor of Customer Loyalty: Case Study of the Internet Banking Users
Original language description
Because of changes in lifestyle trends that tend to increase of usage of internet, internet and mobile applications; a key issue for bank institutions is the implementation of internet banking. The aim of this paper is to analyze internet banking usage and the importance of internet banking as a factor of customer loyalty. Through using data from author's research; demographic and other characteristics of internet banking users were examined. The results of author's research propose that demographic factors (mainly age) impact the internet banking usage. The results of the author's research revealed significant differences in the level of internet banking usage among different age groups from 5 % to 58 %. Regression analysis and correlation coefficient was employed to test the hypothesis.
Czech name
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Czech description
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Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 26th International Business Information Management Association Conference. INNOVATION MANAGEMENT AND SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE: FROM REGIONAL DEVELOPMENT TO GLOBAL GROWTH
ISBN
9780986041952
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
932-940
Publisher name
International Business Information Management Association (IBIMA)
Place of publication
Norristown
Event location
Madrid, Spain
Event date
Oct 11, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000366872700090

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