Identification of Stakeholder Profile for Developing Targeted Communication

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F16%3A00001385" target="_blank" >RIV/75081431:_____/16:00001385 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Identification of Stakeholder Profile for Developing Targeted Communication
Original language description
Changes in marketing communication leads to new perception of marketing communication and promotion itself. Lots of researches and practitioners have been looking for new interdisciplinary conception of marketing communication. Marketing and marketing communication is more and more connected not only with customers, but with key stakeholder groups and some authors use new term stakeholder marketing. This paper focuses on the interconnection of marketing communication and stakeholder theory and possibilities of usage of identification of Stakeholder Profile for developing targeted communication.
Czech name
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Czech description
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Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Innovation Management and Education Excellence through Vision 2020: From Regional Development Sustainability to Global Economic Growth, Proceedings of The 27th International Business Information Management Association Conference (IBIMA)
ISBN
9780986041969
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
3301-3311
Publisher name
Internationa Business Information Management Association (IBIMA)
Place of publication
Milan, Italy
Event location
Milan, ITALY
Event date
May 4, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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