DIFFERENCE IN GUESTS’ PREFERENCES OF GLOBALLY OPERATING AND LOCAL ACCOMMODATION FACILITIES

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F18%3A00002159" target="_blank" >RIV/75081431:_____/18:00002159 - isvavai.cz</a>

Result on the web

<a href="https://globalization.uniza.sk/wp-content/uploads/2018/12/proceedings_globalization_2018_part_1.pdf" target="_blank" >https://globalization.uniza.sk/wp-content/uploads/2018/12/proceedings_globalization_2018_part_1.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

DIFFERENCE IN GUESTS’ PREFERENCES OF GLOBALLY OPERATING AND LOCAL ACCOMMODATION FACILITIES

Original language description

The paper deals with differences in guests’ preferences of local (small, often familyrun) and globally operating (large, often multinational) accommodation facilities. In tourism, a wide range of researches, focusing on guests’ satisfaction, is conducted. However, the question of guests’ preferences is often omitted, although it is obvious that preferences are crucial when choosing an accommodation facility. Besides this, preferences are also one of the important determinants of offering the right product what is essential in the globalised world where many other offers compete. For purposes of this paper, respondents from both segments were selected and a printed questionnaire was used. Collected data was subsequently analysed – means were calculated for each segment in order to identify major differences in guests’ preferences. For better visual clarity, a semantic differential was created. The collected data shows current guests’ preferences. From the researchers´ point of view, the findings can be used to evaluate the level of preferences, especially in connection with the development of small and mediumsized enterprises in tourism and also with the competition in the form of globally operating hotel chains. From the point of view of destination management, it is possible to use these findings for the future development of a particular destination. From the point of view of managers and owners of accommodation facilities, these findings can be used as a starting point for creating new products ,which will be competitive in the today’s globalised world.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50200 - Economics and Business

Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES

ISBN

9788081542497

ISSN

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e-ISSN

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Number of pages

2926

Pages from-to

390-397

Publisher name

ZU – UNIVERSITY OF ZILINA

Place of publication

Zilina, Slovakia

Event location

Žilina

Event date

Oct 10, 2018

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

000681676300052