Crisis management of corporate reputation-analysis of selected e-commerce entities in times of global pandemics

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F20%3A00001884" target="_blank" >RIV/75081431:_____/20:00001884 - isvavai.cz</a>
Result on the web
<a href="https://www.scopus.com/record/display.uri?eid=2-s2.0-85092052253&origin=resultslist&sort=plf-f&src=s&st1=Crisis+management+of+corporate+reputation-analysis+of+selected+e-commerce+entities+in+times+of+global+pandemics&st2=&sid=f93fb3061fb9f5d90b442b235d2c" target="_blank" >https://www.scopus.com/record/display.uri?eid=2-s2.0-85092052253&origin=resultslist&sort=plf-f&src=s&st1=Crisis+management+of+corporate+reputation-analysis+of+selected+e-commerce+entities+in+times+of+global+pandemics&st2=&sid=f93fb3061fb9f5d90b442b235d2c</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Crisis management of corporate reputation-analysis of selected e-commerce entities in times of global pandemics
Original language description
The main aim of the paper is to present selected results of a comprehensive analysis of crisis management of corporate reputation of the best e-commerce entities operating on the Slovak internet market. On the sample of selected winners of the Heureka Group Shop of the year 2019 Quality Award poll, we conducted an in-depth analysis of their online reputation at the peak time of an ongoing pandemic. As part of the analysis, we examined the online environment from the perspective of all relevant determinants of reputation, the results were then clearly interpreted and offer a comprehensive view of crisis management of reputation in the online environment. The findings can serve as a basis for further research, or as a benchmark in the event of a recurrence of crises of a similar nature and magnitude in the future in order to eliminate shortcomings and maximize the effectiveness of marketing communication in brand building and brand protection.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
IDIMT 2020: Digitalized Economy, Society and Information Management - 28th Interdisciplinary Information Management Talks
ISBN
9783990629581
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
297-304
Publisher name
Trauner Verlag Universitat
Place of publication
Linz, Österreich
Event location
Kutna Hora, Czech Republic
Event date
Sep 2, 2020
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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