Mental Maps and Their Potential for Tourism: A Case Study of Czech Municipality

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F20%3A00002398" target="_blank" >RIV/75081431:_____/20:00002398 - isvavai.cz</a>
Result on the web
<a href="https://link-springer-com.ezproxy.techlib.cz/chapter/10.1007/978-3-030-36126-6_39" target="_blank" >https://link-springer-com.ezproxy.techlib.cz/chapter/10.1007/978-3-030-36126-6_39</a>
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
Mental Maps and Their Potential for Tourism: A Case Study of Czech Municipality
Original language description
Tourists incoming to smaller remote regions, and to small and medium-sized municipalities in these regions becomes an issue. These municipalities not only face the question of how to increase their attractiveness for tourists, but also for the inhabitants themselves. The population in such small and medium-sized municipalities has a downward trend, for reasons of leaving for work. In this way, the so-called aging regions and the share of the older generation of people are growing. The development of tourism would be a partial solution to increase the occupational capacity of the population. The aim of the article is to determine the possible setting of the use of mental maps, which will be the basis for an effective strategic plan to develop the attractiveness of the Milevsko region within tourism. The article is based on the analysis of the secondary data of the region, analysis of the trends in the area, statistical data, results of the already implemented Milevsko map and interviews with the municipality representatives. The Milevsko microregion is an ideal area for rest and recreation, especially thanks to the large number of culturally historical monuments, charming landscape, pleasant climatic conditions, easy accessibility and peaceful rural character.
Czech name
—
Czech description
—

Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
8th ICSIMAT, International Conference on Strategic Innovative Marketing and Tourism, ICSIMAT 2019
ISBN
9783030361259
ISSN
—
e-ISSN
—
Number of pages
1074
Pages from-to
357-364
Publisher name
Springer Science and Business Media B.V.
Place of publication
Northern Aegean
Event location
Chios, Řecko
Event date
Jul 17, 2019
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—

Similar results(10)