What is the price of outdoor advertising: A case study of the Czech republic?

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F21%3A00002134" target="_blank" >RIV/75081431:_____/21:00002134 - isvavai.cz</a>

Result on the web

<a href="https://web.b.ebscohost.com/abstract?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=18047890&AN=151418886&h=TS2NoSADQ4PwY0SMKhZ6vhkSqb0wfafRmTiatpfptdMih8kgxaKp0jTv4RdWc7drdms5M345eagFUEf7TFLIXA%3d%3d&crl=c&resultNs=AdminWebAuth&resultLocal=E" target="_blank" >https://web.b.ebscohost.com/abstract?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=18047890&AN=151418886&h=TS2NoSADQ4PwY0SMKhZ6vhkSqb0wfafRmTiatpfptdMih8kgxaKp0jTv4RdWc7drdms5M345eagFUEf7TFLIXA%3d%3d&crl=c&resultNs=AdminWebAuth&resultLocal=E</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

What is the price of outdoor advertising: A case study of the Czech republic?

Original language description

Authors aim is to analyze the price of outdoor advertising in various regions of the Czech Republic. The base source of data is the website plakatov.cz, from which the prices of outdoor advertisement in individual regions were obtained.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50200 - Economics and Business

Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2021

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Ad Alta - Journal of Interdisciplinary Research

ISSN

1804-7890

e-ISSN

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Volume of the periodical

11

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

6

Pages from-to

386-391

UT code for WoS article

000674964900063

EID of the result in the Scopus database

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