Analysis of selected characteristics of e-consumer behavior of Slovaks during the first wave of the Covid-19 pandemic

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F21%3A00002142" target="_blank" >RIV/75081431:_____/21:00002142 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Analysis of selected characteristics of e-consumer behavior of Slovaks during the first wave of the Covid-19 pandemic

Original language description

The issue of the impact of the pandemic on the economy is still relevant, especially in time after the peak of its second wave. Entities on both the supply and demand sides of the market had to adapt to highly non-standard market conditions in a relatively short time. Closing the economy, combined with social distancing, was supposed to slow the spread of the pandemic. The question of how successful this effort has been can only be answered over time. In any case, the consequences of a lockdown in the form of changes in common patterns of behavior can be monitored almost immediately. The aim of the presented study is to examine selected characteristics of consumer behavior of Slovaks during a pandemic compared to the reference pre-pandemic period. During the first lockdown in 2020, the B2C interactions of the five largest Slovak e-shops and their customers in the environment of the social network Facebook were monitored on a daily basis. The results suggest that customer interactions have shifted over time during the current day, while the interactions of content producers have remained unchanged. In order to remain effective in spending resources on promotion, companies will need to better reflect changes in customer behavior patterns in the future. At the same time, it is necessary to monitor how the identified trends will create new standards.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2021

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

IDIMT-2021 - Pandemics: Impacts, Strategies and Responses (29th Interdisciplinary Information Management Talks - Pandemics: Impacts, Strategies and Responses, 29th Interdisciplinary Information Management Talks, Sept. 1–3, 2021, Kutná Hora, Czech Republic)

ISBN

9783991132615

ISSN

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e-ISSN

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Number of pages

495

Pages from-to

299-306

Publisher name

Johannes Kepler Universitat Linz

Place of publication

Linec, Rakousko

Event location

online

Event date

Sep 1, 2021

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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