The Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F21%3A00002369" target="_blank" >RIV/75081431:_____/21:00002369 - isvavai.cz</a>
Alternative codes found
RIV/47813059:19520/21:A0000276 RIV/70883521:28120/21:63534118
Result on the web
<a href="https://jots.cz/index.php/JoTS/article/view/328" target="_blank" >https://jots.cz/index.php/JoTS/article/view/328</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Perception of the Market and Operational Area of Business by Service Sector and Tourism Companies in terms of CSR implementation
Original language description
Our research examined the attitudes of owners and managers of small and medium-sized enterprises in the V4 countries, who behave responsibly - they use corporate social responsibility in their managerial practice on issues focused on the market and operational area of business. The paper is based on a questionnaire survey with data collection from September 2019 to January 2020. Statistical methods of Pearson's chi-square and z-score were used to assess the hypotheses. The results proved that there are significant differences in companies in services and tourism in the context of implementing the CSR concept. Entrepreneurs who implement social responsibility with a significant positive difference agree that a company places great emphasis on the innovation of its products and services. Researchers found that the sector has an impact on the perception of decreasing customers' requests on specific products/services. We found that corporate social responsibility and its implementation in corporate practice positively affects the relationship of V4's small and medium enterprises in the services and tourism sector to service production innovation issues, which helps increase business performance and decline customer complaints
Czech name
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Czech description
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Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management

Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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