ONLINE REPUTATION OF BUSINESS ENTITIES FROM THE FIELD OF SUPPLY CHAIN: AN EMPIRICAL STUDY ON THE CZECH MARKET
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F22%3A00002416" target="_blank" >RIV/75081431:_____/22:00002416 - isvavai.cz</a>
Result on the web
<a href="https://idimt.org/wp-content/uploads/2022/09/IDIMT-2022-proceedings.pdf" target="_blank" >https://idimt.org/wp-content/uploads/2022/09/IDIMT-2022-proceedings.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
ONLINE REPUTATION OF BUSINESS ENTITIES FROM THE FIELD OF SUPPLY CHAIN: AN EMPIRICAL STUDY ON THE CZECH MARKET
Original language description
The paper deals with the issue of sustainable development of the corporate reputation of transport and logistics companies in the Czech Republic, specifically their online reputation, which is a current challenge for the development of their responsible and sustainable perceived image as their very fragile intangible assets. The research sample consisted of the 14 largest transport and logistics companies on the Czech market, which were selected based on the ranking of the online review magazine Recenzer.cz. Sentiment analysis was used in the analysis. The findings identified in this significant sample provide one perspective on the issue of sustainable corporate reputation development, primarily in supply chain management and secondarily in all relevant areas of business.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
IDIMT 2022 - Digitalization of Society, Business and Management in a Pandemic: 30th Interdisciplinary Information Management Talks, 2022; Praha, 07. 09. - 09.09. 2022
ISBN
9783991137580
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
251-256
Publisher name
TRAUNER Verlag + Buchservice GmbH
Place of publication
Linz, Austria
Event location
Praha
Event date
Sep 7, 2022
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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