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The Influence of Non-Product-Related Attributes on Media Brands’ Consumption

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F22%3A00002422" target="_blank" >RIV/75081431:_____/22:00002422 - isvavai.cz</a>

  • Result on the web

    <a href="https://www.mdpi.com/2199-8531/8/3/105/htm" target="_blank" >https://www.mdpi.com/2199-8531/8/3/105/htm</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    The Influence of Non-Product-Related Attributes on Media Brands’ Consumption

  • Original language description

    The authors analyse media consumption trends in Latvia and determine how media brands increase their equity and the consumption of media regarding younger audiences. This research was designed to understand media consumption trends via secondary information analyses and employs a quantitative survey to identify non-product-related brand attitudes. The research question of this paper is concerned with defining how media brand associations affect content consumption and engagement.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Others

  • Publication year

    2022

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Journal of Open Innovation: Technology, Market, and Complexity

  • ISSN

    2199-8531

  • e-ISSN

  • Volume of the periodical

    8/2022

  • Issue of the periodical within the volume

    3

  • Country of publishing house

    CH - SWITZERLAND

  • Number of pages

    27

  • Pages from-to

    1-26

  • UT code for WoS article

  • EID of the result in the Scopus database

    2-s2.0-85133167856