The Influence of Non-Product-Related Attributes on Media Brands’ Consumption
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F22%3A00002422" target="_blank" >RIV/75081431:_____/22:00002422 - isvavai.cz</a>
Result on the web
<a href="https://www.mdpi.com/2199-8531/8/3/105/htm" target="_blank" >https://www.mdpi.com/2199-8531/8/3/105/htm</a>
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
The Influence of Non-Product-Related Attributes on Media Brands’ Consumption
Original language description
The authors analyse media consumption trends in Latvia and determine how media brands increase their equity and the consumption of media regarding younger audiences. This research was designed to understand media consumption trends via secondary information analyses and employs a quantitative survey to identify non-product-related brand attitudes. The research question of this paper is concerned with defining how media brand associations affect content consumption and engagement.
Czech name
—
Czech description
—
Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of Open Innovation: Technology, Market, and Complexity
ISSN
2199-8531
e-ISSN
—
Volume of the periodical
8/2022
Issue of the periodical within the volume
3
Country of publishing house
CH - SWITZERLAND
Number of pages
27
Pages from-to
1-26
UT code for WoS article
—
EID of the result in the Scopus database
2-s2.0-85133167856